A Fractional Professional Services Company
Our journey began with a vision to create something meaningful and accessible to other businesses. As a women-led team, we bring a unique perspective, creativity, and dedication to everything we do. We believe in the immense power of women to drive positive change, inspire innovation, and achieve remarkable success in business.
Our Values
Strategic Lift is about adding long-term value to clients so it’s not an expense but an investment. We’re agile, results oriented and highly committed. We’re also a value based company, our values reflect our culture and identity:
PURPOSE
We believe in the power of professional advice to change the trajectory of businesses.
PARTNERSHIPS
Our approach is always collaborative and about building relationships.
CLIENT-CENTRIC
Your success is ours, we’re with you every step of the way.
In a nutshell, we are...
Passionate Entrepreneurs
We live and breathe the mindset, courage and practically of entrepreneurs. You can be guaranteed that as our client, your business becomes our business too.
Big Picture Doers
We start with the end in mind, what’s the goal? We thrive in helping you define your broader vision, we are big picture thinkers. But more importantly, we are big picture doers. Defining the dream is the first step, how to get there is the second and then there’s the actual doing. We are there every step of the way.
Lovers of diversity
We are firm believers that diversity is strength so know that we will always be inclusive not just of people but of ideas. We will always be inclusive not just of people but of ideas.
Believers of Sustainability
We are not just talking about environmental sustainability but overall long-term value. Any strategy and initiatives we develop will always have long-term gains as one of its KPI. We believe in doing things that help build legacies.
Meet the Team
Lynne Gonzaga
Director + Lead Strategist
I'm a passionate marketeer and a consummate entrepreneur. My extensive experience building brands for a global multinational as well as my know-how in managing my own businesses has equipped me with the skill necessary to help other businesses. I'm a proud UBC Sauder - MBA alumni, access to education and equal oppportunity for women are two causes I'm impassioned with. I've lived and worked in several countries around the world but Vancouver is home so is the Philippines. The outdoors of British Columbia and the islands of the Philippines are where I find solace, books are how I stimulate my mind, kitchen is where my creativity thrives and the golf course is where I practice the great lessons of life.
Elsa Portillo
Marketing Consultant
We humans are funny creatures, and understanding our behavior is one of my passions. After completing my business adminitration degree, I discovered that marketing was my true passion. I pursued a master's degree in marketing and later obtained a diploma in digital marketing. I have been working as a marketing consultant for the past 3 years while enjoying the beautiful landscapes of Vancouver for the last 5 years.
Candace Tong
Marketing Consultant
With a Master’s in International Design and Business Management, I work at the intersection of strategy, creativity, and execution in marketing. My experience spans home appliances, real estate, education, luxury and e-commerce brands, supporting campaigns for clients across Hong Kong, Mainland China and Canada. Having worked with both Asian and North American markets, I focus on turning business goals into clear, culturally relevant strategies that resonate with the right audience. Fluent in Cantonese, Mandarin and English, I often act as a bridge between teams and markets, and I genuinely enjoy Canada’s multicultural environment where diverse perspectives come together to shape more inclusive, human brands.
Xenia Magraner
Graphic Designer
I started freelancing in 2013 when I started my Fine Arts degree in the university. I moved to Ireland to work as Content Analyst in Google where I discovered more ways to bring my creativity to the table and started a master degree in Advertising Design and Brand Communication. After 3 years, my path took me to Vancouver where I have been working as a graphic designer for the past 3 years while enjoying the beautiful city of Canada. My best skill at work is sending funny email signatures such "Always fast, never furious".
Hsiao-Wen Huang
Design Consultant
Born and raised in Taiwan, I came to Canada six years ago and started my journey as a graphic designer. Upon finishing my studies, I had the privilege of working with a media agency, in FinTech, and at an athletic wear company. I find passion in developing creative that makes an impression and I constantly seek ways to refine my skills. When I’m not behind my computer, I am out in nature hiking, rock climbing, and learning how to ski.
Join Our Team
More details below
Exciting opportunities await! Are you prepared to advance your professional career with a dynamic company? Become part of the Empower Team at Strategic Lift to elevate your skills. We guarantee that you will always feel motivated. Find out more about our company, engage with our culture, and explore the exciting job openings listed below.
Join our Team:
Exciting Opportunities Await
Are you prepared to advance your professional career with a dynamic company? Become part of the Empower Team at Strategic Lift to elevate your skills. We guarantee that you will always feel motivated. Find out more about our company, engage with our culture, and explore the exciting job openings listed below.
