Choose your audience
If you are talking to everybody, you are talking to nobody. And this is one of the most common mistakes when you start planning your digital marketing strategy.
You need to know your buyer persona and define the channels where to find them. That way you can focus your efforts on personalizing communications and refining targeting.
By doing this, you will build a relationship with your customers. You become much more than a business, you become a trusted partner. Remember, people are also more likely to buy from businesses that they have already bought from and had a good experience with.
Optimize your content
If your website shows up when people search for the services you are offering you have more chances to get more visitors.
The first step to reaching this goal is through keyword research, you can find the terms your potential customers are using on search engines with tools like Ubersuggest. As a new business, it’s easier to target long-tail keywords (three or more words).
Another aspect to bear in mind is paid advertisements. Search engine optimization (SEO) can take a long time before you see results. As you work on your SEO, you can get results faster with paid advertisements when you target valuable keywords in your business.
Have a regularly updated blog
A regularly updated blog is the best strategy to help your business ranking for more keywords on search engines and gain more leads. You can create a calendar where you plan your content ahead so that you can publish new content consistently on your blog.
Your posts need to focus on solving problems for your audience. You should also guest blog on other industry websites to gain access to a wider audience – and generate more inbound links for your website, therefore helping you boost your website’s SEO.
Focus on social media marketing
As per the Datareportal January 2022 global overview, we can see that social media growth has continued to increase: more than half of the world now uses social media (58.4%), so it’s a platform that you can’t ignore.
However, there are so many social media channels. As a new business, you need to focus on a few of them. These are the few where your potential customers hang out regularly.
Have a system to track results
All these strategies we have mentioned before are useless if you don’t measure the results. How would you improve your strategies if you don’t measure success or failure?
Ensure that you’re able to measure results on marketing channels like social media, email, search engines, and your website – don’t engage in activities that take up your time and money, but that you can’t measure.
There’s nothing we love more than the infinite possibility of a brand new project. Let’s make something meaningful together. Contact us! We can help you strategize, plan and execute.
