In the world, there are millions of successful brands, but only a few of them are truly iconic brands.
When we refer to an iconic brand, we talk about those brands that are instantly recognizable on a global scale, and easy to pinpoint with nothing but a splash of colour or a logo.
Just seeing this you are probably able to recognize which brand logos are these ones, and this is what becomes a brand in an icon.
But, what becomes a brand in an iconic brand?
- They are unique and indisputably authentic, which is another way of saying they’re real, the consistent product of their experience and heritage. No one else even comes close.
- They’re instantly recognizable. Their graphic identity is unique, but also who they are, what they believe and how they deliver their values is quite equally noticeable and distinct.
- Iconic brands are also emotionally rich. They share a unique storyline. Their stories, purpose, and values reflect the beliefs and concerns of their target audience, making it easier for them to connect with.
- Iconic brands are innovation leaders. To attract and engage consumers, the brand has to evolve. They have created, continue to define, and consequently dominate their categories.
- Iconic brands simplify things. Their message is straightforward, clear and uncomplicated and their solutions are useful and easy to understand.
Tips to pass from convenient to essential
While every brand can’t become iconic, most still have room to grow. So here are some milestones that may help confirm your brand is beginning to build an icon.
- Be the one and only: No matter how big or small is your company you can revolutionize the industry. Be bold and imaginative, and don’t be afraid to try something new.
- Generate influence early: quite related to the previous point. It’s also important to generate influence. Try to reach people who could have a significant impact on your brand reach.
- Focus on the people, not the product: Think about your buyer persona, and look for ways to use your marketing materials to emphasize how your service or product will make people’s lives better, or solve a specific problem. Having a solid marketing strategy can help you to grow and make yourself a niche in the market. If you don’t have the ability as an organization to employ a full marketing team or just need advice contact us.
Some iconic brands
APPLE: Apple becomes synonymous with innovation and outstanding design. The brand’s value permeates through usability to design to language to packaging to retail stores.
GOOGLE: another must-to-include on any top brand list. Google’s brand it’s not only their products; it’s their culture and environment, their advertising and also their visual identity.
IKEA: if you ask for kit out a new home without spending a fortune, you’ll think of IKEA. That’s what makes a brand iconic, the position it occupies in the brain’s consumer.
COCA-COLA: if any of the top brands have nailed global ubiquity, it’s Coca-Cola and its world-famous logo, recently updated. tips to build iconic brands most iconic brands
