From optimizing your website to launching outstanding deals and giveaways, there is a lot that marketers need to account for.
We have compiled some creative marketing ideas to make your Black Friday campaign irresistible.
Create a sense of urgency
Offer a VIP early-bird discount for those who subscribe to your newsletter. To make a VIP early-bird discount hook work even better, you can use words and phrases like ‘limited’ and “almost sold out” to create scarcity. Studies have found that people love taking risks when there is an added element of scarcity.
Make sure your website is optimized for shopping
Ideally, your website should be fully loaded within one to four seconds, which is especially important on Black Friday. No one likes to wait for a slow website, the longer your site and its pages take to load, the more likely users will lose patience and abandon their purchases.
Hold a different sale every hour
You can start at Midnight on Black Friday and have 24 separate sales. That’s going to potentially skyrocket the number of sales you get, especially if some products aren’t even available until a certain time.
Give your loyal customer exclusive deals
We all like to feel special, especially when we have been loyal to a brand for a long time. Show your longtime customers that you appreciate their commitment to your brand by offering exclusive deals.
Offer a free gift with every purchase
Who doesn’t like free stuff? When you give away free gifts with every purchase, people are more inclined to buy your products. It doesn’t need to be something expensive, if you are a small business and you are branding on a budget you can go for something worth less than $2.
Make sure to feature the info on your home page and also promote it in your social media channels to help to spread the word.
Follow up with customers after Black Friday
Just because Black Friday has finished it doesn’t mean the marketing efforts are over. Reach out to your clients via email and ask them about their shopping experience, ask them if they are satisfied with the purchase or even recommend them other products or services based on their bought.
Black Friday is a once-a-year opportunity that every small business should take advantage of. Contact us if you need some extra help or you don’t know where to start, We’re here to help so you can focus on other parts of your business. Contact us and sign up for our newsletter to get the latest tips and trends in your inbox.
