Not having a clear vision
Before you start, it is important to get to the core of your vision, know who you are, what is your industry, what are your goals, whether is there a need for what you have to offer…
Ignore you audience
To know your audience is important to answer two main questions: who use your products and services already, and who do you want to expand your reach. Once you identify who is your target audience, it’s important to connect with them on an emotional level. You can use logic to sell, but you also need emotion to hook people.
Try to please everyone
Related to the previous point, you need to understand that everyone is not your client, so if you speak to everyone, you speak to no one. Once you have a clear understanding of who your target is, you will need to work on your marketing message.
Make sure what are their needs and what they want. Do the research and listen to what their complaints are.
Focus on just one channel
There are multiple ways to market and reach your target audience, but if you focus on just one channel, let’s say creating a campaign just on Facebook; you are limiting yourself.
You don’t need to pursue trendy channels, like TikTok, maybe your audience is on a local magazine, so research and get to know your audience, to be able to choose the correct channels for them.
Skip the numbers
Once you launch your campaign you might feel relief and think you can check that off your “to-do” list, but your work is not done yet.
Even before the campaign ends, you need to check the data and analyze it; almost every campaign needs adjustments. Track the campaign, see what is working and what is not, and act accordingly.
Not being aware of your uniqueness
We have talked about the importance of creating a unique selling proposition (UPS) in previous blogs, and it’s something you really need to be aware of. Creating a UPS requires an understanding of the value you offer to your customers and how is different from your competitors.
These details can be game-changing for your next campaign. Contact us if you need some extra help or you don’t know where to start. We’re here to help so you can focus on other parts of your business. Contact us and sign up for our newsletter to get the latest tips and trends in your inbox.
