4 eCommerce trends you can’t miss this 2023

From books to clothing to groceries, we can get almost anything delivered to our doors. During the last few years, Shopify, not all the momentum has evaporated, despite the economic situation. E-commerce growth in 2023 is projected to be 5% higher than before the pandemic and will stabilize in the years following.

Projected e-commerce revenue and growth rates worldwide from 2017 to 2025

If you want to stay one step ahead of eCommerce trends to ensure they keep up with customer demands, here are a few eCommerce trends to take note of:

Personalize customers’ online experience

Beyond pricing, online shoppers are looking for “shopping experiences” based on their unique needs. Improved search or tailored recommendations based on buying history can have a genuine impact on your business.

Most e-retailers experienced increased sales of up to 20% with these tactics. Personalization will play a crucial role in converting shoppers into loyal customers in 2023.

Social Media Platforms

Brands have previously used social media to increase brand recognition or generate leads, but in the last few years, eCommerce businesses have started to boost sales by selling through social media channels.

According to The Future of Commerce, “Global sales via social media platforms were estimated at 992 billion U.S. dollars in 2022, and forecasts suggest that social commerce sales will reach around 2.9 trillion U.S. dollars by 2026. Social commerce is critical for brands to reach their target audiences, and is expected to generate $30.73 billion in sales in 2023, accounting for 20% of global retail e-commerce sales.”

So it’s definitely worth it to take a look and start building a strategy around it.

Omnichannel

Being multichannel means you are able to communicate and sell with your customers through multiple channels at any given moment.

A global survey has found that 56% of in-store shoppers used their smartphones to shop or research items while they were there.

A consistent customer experience must be created across all consumer touchpoints in omnichannel retail. These touchpoints should include phone calls, website, in-store interactions and mobile purchases.

Creating a seamless experience is what causes a customer to return, so having a robust omnichannel strategy will help you to retain your clients.

AI and Metaverse

AI solutions offer a significant amount of potential to help eCommerce businesses with their daily operations and make them more targeted and efficient.

Today many AI solutions are so accessible and easy, like chatbots or personalized ads campaigns. But in the near future, brands will be interacting in a virtual environment called “metaverse”.

Some gaming companies like Fortnite have already made online events even before the pandemic, like Travis Scott’s Fortnite in-game concert with more than 12 million people attending. Or some fashion brands that made their fashion shows in the metaverse last year during Fashion Week.

The metaverse market is expected to explode over the next several years.

Projected metaverse market revenue worldwide from 2021 to 2030

Paying attention to these growing trends can help a business’s bottom line. Contact us if you need some extra help or you don’t know where to start. We’re here to help so you can focus on other parts of your business. Contact us and sign up for our newsletter to get the latest tips and trends in your inbox.