Having a successful brand is one of the most important assets of your business, but how do you build it? Through all the activities associated with establishing and promoting a brand.
Brand building will make your customers loyal and, especially if you are starting your business, it will create awareness of your brand in the market. Branding is a crucial aspect of the company because it is the visual voice of the company.
Establishing a brand is hard enough when you have the necessary resources, but with small businesses and startups, it can become even more challenging because of budget and time constraints, among other reasons.
Here are some tips you can use as a small business to create this identity:
1. Be unique
In order to attract customers, you need to offer something that the market hasn’t heard of yet. Research what your customers are looking for, and what your competitors are offering. You can’t create a brand identity that stands out from the rest if you don’t understand your customers to begin with.
2. Create a memorable logo and name
According to some studies you have less than 10 seconds to catch someone’s attention and your brand name logo will influence what people think, so make your name easy, relevant and memorable.
3. Develop a visual identity
We are visual creatures, which means we remember easier when we have an image to associate with. Besides your logo, build a whole world around it and be consistent. Choose your colour palette, typography, and even iconography and images. Use them on your website, on social media and on every marketing asset.
4. Focus on your content marketing
Being a small business you probably don’t have a huge budget for advertising, but luckily, nowadays, you don’t need to spend millions of dollars to reach your audience thanks to content marketing. By developing a strong brand voice and becoming an expert in your industry thanks to content marketing you reinforce who you are and what you’re about to your customers.
Building a strong brand while you are focused on the daily basis of your business may be a tough task. Contact us if you need an extra hand, we are here to help you strategize, plan and execute.
