Shaw wanted to contribute to the LGBTQ2+ community through activations that give back and champion connectivity. It was the second year of 'Pride Marches on' in collaboration with Calgary Pride and the local government. Different artists created murals of what pride means to them along the four corners of Central Memorial Park in Calgary.
The campaign’s goal was to show support for pride through social activations and storytelling that drive conversation and contribute to the community. Often, the key to success in projects like this one is the control of every detail. Shaw relied on Strategic Lift for the planning coordination and project management to launch this mural exhibition.
There’s nothing we love more than the infinite possibility of a brand new project.
Let’s make something meaningful together.